Ethics by design: Responsible research & innovation for AI in the food sector

Here we reflect on how a multidisciplinary working group explored the ethical complexities of use new technologies for data sharing in food supply chain. We used three-part process varied design methods, which included collaborative ideation and speculative scenario development, creation fiction objects, assessment using Moral-IT deck, card-based tool. present, through lens EPSRC's Framework Responsible Innovation processes anticipation, reflection, engagement action built plausible, fictional world trust uses artificial intelligence (AI) to support decision-making across This approach provides rich opportunities considering challenges as part reflexive engaged responsible innovation approach. value potential this method (co-)design innovation.